Uber changes Logo;
new one inspired by bits and atoms
The app has replaced the traditional U look with colourful geometric shapes.
As per the company, this new move aims to reflect ‘what Uber actually is – a transportation network’.
‘The old Uber was black and white, somewhat distant and cold,’ Travis Kalanick, Uber’s CEO and co-founder, wrote in a blog post.
‘This belied what Uber actually is – a transportation network.’
The message posted by the Travis was named ‘Celebrating Cities: A New Look and Feel for Uber’.
Here is what the the tech honcho wrote:
Have you ever looked at someone’s hairstyle and thought “oh my, you peaked in the 1990s?” Well that’s a bit how I feel about Uber’s look today. It’s not just that we were young and in a hurry when we replaced our red magnet logo with today’s black badge four years ago. It’s that we were a fundamentally different company.
Uber began life as a black car service for 100 friends in San Francisco—everyone’s private driver. Today, we’re a transportation network spanning 400 cities in 68 countries that delivers food and packages, as well as people, all at the push of a button. And thanks to services like uberX and uberPOOL we’ve gone from a luxury, to an affordable luxury, to an everyday transportation option for millions of people.
This change didn’t happen overnight, but it sure feels like it did. Almost two years ago Shalin Amin and I started a journey to refresh how Uber looked so it could better represent what we were going to become. The unique aspect of Uber is that we exist in the physical world. When you push a button on your phone, a car moves across the city and appears where you are. We exist in the place where bits and atoms come together. That is Uber. We are not just technology but technology that moves cities and their citizens.
So today, we’re excited to roll out a new look and feel that celebrates our technology, as well as the cities we serve.
The old Uber was black and white, somewhat distant and cold. This belied what Uber actually is—a transportation network, woven into the fabric of cities and how they move. To bring out this human side—the atoms—we’ve added color and patterns. The team has spent months researching architecture, textiles, scenery, art, fashion, people and more to come up with authentic identities for the countries where Uber operates.
In Mexico, we were inspired by Mexican pink and the patterns in the local tiles; in Ireland, from the Georgian architecture and the lush greens; and in Nigeria, from the ankara, which came up again and again because of its bright colors and beautiful geometric patterns.”
So, if you want have the new look, update you right away.