Android One failed in India; could Google possibly avoid failure with version 2.0?
Android One was launched amid much fanfare in India last year. Aimed at the entry-level users of the emerging Indian market, Google had teamed up with three well-known low to mid-range players such as Karbonn, Micromax and Spice. The Android One failed. They didn’t sell well and many major retailers even refused to stock them. The news had it that eight major retailers which have 1800 stores between them refused to stock the devices.
Some reports have been pointing at Google making a comeback with the next version of Android One with lava This is one of the reason why new India-born CEO Sundar Pichai is here. Here’s what Google could avoid to ensure that Android version 2.0 manages to make a mark in India’s fierce mobile world.